LOS ANGELES – City Attorney Mike Feuer today announced that his office has reached a settlement with Agape Funeral Home, Inc. to resolve allegations that the company routinely engaged in deceptive and unlawful business practices, including by failing to provide itemized pricing for services and by misrepresenting that unnecessary procedures were required. Five other funeral homes cooperated fully with the City Attorney’s office and voluntarily came into compliance with the law.
"It's appalling that anyone confronting the loss of a loved one should confront practices that take advantage of their vulnerability," said Feuer. "This settlement, and our other enforcement efforts, underscore that our office will continue to ensure funeral homes operate according to the law and consumers are protected against predatory practices."
If any member of the public has information regarding any funeral home not complying with these important laws, they are encouraged to file a consumer complaint online with the City Attorney’s Office or call 213-978-8340.
The lawsuit against Agape Funeral Home, Inc., a funeral home located at 420 S. Central Avenue, stems from an investigation launched by the City Attorney in 2017 identifying six funeral homes in Los Angeles whose websites were not in compliance with state requirements to either provide a link to a price list or a statement that a price list is available upon request. While five of the companies complied with letters sent demanding compliance with regulations, Agape failed to fully change their practices.
Over the course of 11 months, the City Attorney gave Agape multiple opportunities to bring its website, marketing materials and sales practices into compliance with state law. Multiple undercover investigations were conducted by the City Attorney to verify compliance including as recently as February 2018.
According to the lawsuit, Agape was allegedly engaged in fraudulent and deceptive sales of funeral goods and services, including: misrepresenting to consumers that embalming is required when it is not; failing to maintain current and accurate price lists (including a general price list and casket price list); failing to provide consumers who make